When I got the notice that Facebook was updating its Statement of Rights and Responsibilities and its Data Use Policy, I didn’t think much of it. If you want to use their service, you’re stuck with their terms of service. I just made a mental note to verify that my privacy changes hadn’t changed when they roll out the new policies go into effect. But then a friend told me about some of the changes that made me take a closer look.
Facebook says, “Your privacy is very important to us.” That doesn’t mean they care about keeping your information private. That just means they’re telling you how they’re using it.
Facebook previous terms of service put us on notice that they treat your name and profile picture like public information and they basically track all of your activities on the Facebook site and mobile app – this includes when others’ tag you in a photo, status update, at a location, or if someone adds you to a group. And don’t think about creating a profile with fake information because that’s against the rules too. When you post a photo on Facebook, you give them a “non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use” it however they want. If you delete a photo, the license ends, unless it’s been shared with others and they haven’t deleted it.
Now here’s something interesting, the old rules state you can’t tag anyone on Facebook without their consent. When’s the last time your friend asked for your permission to tag you? Facebook says tell your friends if you’re ok with them tagging you and if they refuse to respect your desire not to be tagged, then block them. (Blocking = no tagging for you)
So what’s going to be changing with Facebook? Well, they’re going to add a facial recognition program that will scan people’s photos and suggest friends to tag by comparing the photos to others’ profile pictures and other photos where you’ve been tagged. Does that sound a little Big Brother to anyone else?
I’m guessing this change is going to piss off a lot of people who know about it. I get hits on the law firm’s website every day from people who want to know if and how others can post pictures of them online or whether they can post pictures of others online. Every day.
I wonder how many people are going to change their profile picture to a photo of their pet and disallow all other tagging to avoid Facebook suggesting friends tag them when others post pictures of them. I bet more people will talk about this idea more than will actually do it.
And I don’t think this is a change but more of a clarification. The new rules say, “[Y]ou permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you.” It’s their site and their rules, and they probably don’t care if you don’t like it.
If you don’t like these changes, you can bitch about it but accept it or delete your account. Unlike deactivating your account, this completely removes it from Facebook.
If you want more information about the legalities of social media, please check out my book The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed. If you need information or advice about a situation involving your Facebook, please contact a social media attorney in your community.
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