FAQs about the Legalities of Social Media

Carter Law Firm's Official Postcard - let me know if you want me to send you one.

Carter Law Firm’s Official Postcard – Let me know if you want me to send you one.

I had the pleasure of speaking at the Public Relations Society of America’s Western District Conference last weekend. I led two sessions: “So you want to do a flash mob” and “The Legal Side of Blogging: 10 Questions to Ask Before you Hit ‘Publish.’” Both sessions were great and I wanted to share some of the frequent questions I get when I talk about the legalities of social media.

What should you do if you’re outsourcing your blog content?
You need a kick ass contract that clearly states who owns the copyright in the content that is created. If the hiring company obtains copyright, does the blogger get permission to put a copy of the work in their portfolio to obtain other work? The contract should also state who is responsible if there are any problems related to the work (i.e., copyright infringement claim) or if there are any disputes related to the contract.

What should you do if you want to use a photo from a company’s site, such as if want to write a positive review of their company?
There’s a chance that using the photo could qualify as fair use; however it’s probably best to avoid the possibility of being hit with a copyright infringement claim by asking the company if you can use their photo. You never know who owns the rights to an image and if there are any restrictions related to using it.

What’s the worst case scenario if you use an image from Google Images without verifying that it was available for use with a Creative Commons license or had been released to public domain?
You could be sued for tens of thousands of dollars for copyright infringement. I always say that just because someone sues you that it doesn’t mean they’re going to win, but in this case, they might. You can still be sued and lose even if you didn’t mean any harm.

I get permission to use every photo on my blogs or use photos that are available under Creative Commons licenses that allow me to modify and commercialize each image.

What if you’ve been using Google Images or you haven’t kept track of what images you’re allowed to use?
Probably no one wants to hear this, but I’d rip every image out of your site and start over, making sure that you own or have permission to use every image on your site.

These are my rules of thumb when it comes to social media:

  • Assume everything you post online will be seen by your best friend, your worst enemy, your boss, and your mother. If you’re not ok with one of those people seeing what you want to say, don’t post it.
  • Don’t post anything online that you wouldn’t put on the front page of the newspaper.

For more information about the legalities of social media, please check out my book The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed.

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Sending a Bill When Someone Steals Your Work

Mushroom? by Oslo in the Summertime from Flickr

Mushroom? by Oslo in the Summertime from Flickr

I’m a member of a Facebook group for people to discuss and share instances where other people use their work. Most of the members are nature photographers who do gorgeous work. Most of them have no desire to sue people who steal their work, but they would like to be compensated. And some of them are getting pissed when they find that someone has stolen their work and have started sending bills to people who use their work without permission.

This isn’t a bad idea. I’ve had a friend get a bill in the mail when he used someone’s photograph without permission that he found via Google Images. You can view it here or below.

When someone comes to me and wants to send a bill to anyone they discover is infringing on their copyrights, I suggest they add information to the website where they show their work about licensing terms and fees. This makes it more credible when the artist sends a bill that essentially says that by using a photograph, the infringer has agreed to pay the fee and abide by the license’s terms. As long as the infringer complies, they are no longer committing copyright infringement.

The downside of this strategy is many people will ignore such a bill if they receive one. Then the question for the artist is “What’s next?” Do you sue them? Send a DMCA takedown notice to get the work taken off their site? Call them out publicly for using your work without permission? Do you drop the issue?

My friend who got the bill for using an authorized image earlier this year got a bill from a company with a track record of suing people who don’t pay the bill and winning. In his case, he choices appeared to be pay the bill (or try to negotiate a lower price) or get sued. If you don’t follow up when people don’t pay the bill, it’s kind of like the photoradar tickets. If you get one in the mail, you can deal with it by paying the fine or going to traffic school or avoid service for four months until the court drops the charge.

I’m not one to tell people what they should do, but I advise people to think their plan of action all the way through before selecting a course of action. If you need help deciding what’s the best strategy for protecting your copyrights, please contact a copyright attorney in your community.

For more information about copyright and blogs, please check out my book The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed.
You can connect with me on TwitterGoogle+FacebookYouTubeLinkedIn, or you can email me.
Please visit my homepage for more information about Carter Law Firm.

Update on Registering the Copyright in your Blog

Library of Congress by ctj71081 from Flickr - Where your work goes when you register it with the U.S. Copyright Office.

Library of Congress by ctj71081 from Flickr – Where your work goes when you register it with the U.S. Copyright Office.

I’ve been a proponent of registering your copyright in your blog every three months. The federal Copyright Act states you must register the copyright in your blog within three months of publication or one month of learning of the infringement, whichever happens first.

So every three months (March 31st, June 30th, September 30th, and December 31st) I have a note on my calendar to register my blogs. I take all the content I’ve added to my blog since my last registration, create a PDF, and register it.

I made a mistake on my last copyright application.

I let logic dictate my action and I claimed that my publication date was December 31, 2013 on my last application. I should have said that my word was “unpublished.” If I declare that my work is published, I have to register each post individually. If the work is “unpublished,” the dated posts can be registered as a group.

You would think that putting something on the internet counts as publishing a work, but it doesn’t. In the Copyright Office’s words, “For copyright purposes, ‘publication’ means the distribution of copies of a work to the public by sale or other transfer of ownership, or by rental, lease, or lending. Offering to distribute copies to a group of persons for purposes of further distribution, public performance, or public display is also ‘publication.’ The following do not constitute “publication:” the printing or other reproduction of copies, a public performance or display of the work, or sending copies of the work to the Copyright Office.”

If the only place you put your content is on your blog, it’s likely not published. If you repurpose your content in multiple locations, it might be. (Talk to a copyright attorney to see if you’ve “published” your work.)

For people who only put their work on their blog, they might want to wait until someone steals their content before registering it. That’s a viable option, if you’re going to be on the ball about getting your application in once someone steals your work. If that month passes without you registering your work, you can’t ask the court for statutory damages (only actual damages – which might be $0). I met someone last week who experienced this exact situation. He waited too long to submit their application after learning that someone stole their work.

Even if someone doesn’t think their blog counts as being published, I still say register your work with the Copyright Office every three months. This ensures that if you were wrong about your work being published, you still got your application in within the timeframe set by the law. (It’s only $35 to submit an application.)

If someone steals your work, you should talk with a copyright lawyer ASAP. Even though you registered your work within three months of sharing it online, it might be worth it to take the content that was stolen and register each work individually to increase the amount of statutory damages you can ask for.

For more information about copyright and blogs, please check out my book The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed.
You can connect with me on TwitterGoogle+FacebookYouTubeLinkedIn, or you can email me.
Please visit my homepage for more information about Carter Law Firm.

Choose Your Strategy to Protect Your Work Before Posting it on the Internet

My artwork for Dans office by Romers from Flickr

My artwork for Dans office by Romers from Flickr

A friend recently asked me about a common situation her clients face. They are artists who, before the internet, could only show their work to a large audience at art festivals. She said these artists hesitate to market their work online because they’re afraid that it could be stolen.

Could their work be illegally copied if they show it on the internet? Yes. I worked with an artist last year who had their entire catalog illegally copied.

Should they us the internet to market their work despite this risk? Probably. If you’re an artist you have to weigh the risk of having your work illegally copied against the benefit of reaching a larger audience.

My unsolicited advice to artists is to decide how you want to respond if your work is stolen before you put your work out there and plan accordingly.

  • If you want to sue the people who illegally copy your work, you have to register your copyrights with the U.S. Copyright Office, preferably within 3 months of publication to maximize our options for collecting damages.
  • If you want to license your work, meaning people can pay you for the right to reproduce your work on their sites, you need to have licensing terms and fees. This way people can legally purchase the rights to use your work and you can send a bill to the people who illegally copy your work. This recently happened to a friend of mine.
  •  If all you want to do is force them to remove the image when you detect someone’s stolen your work, you need to understand the Digital Millennium Copyright Act or know an attorney who does who can send the proper takedown notice on your behalf.

When you put your work out there, you should be diligent about watching the internet for potential infringement. Often times people think they can use your work if they provide an attribution and a link to the original. What they’ve really done is made it easy for you to determine who is using your work without your permission.

My two cents on this issue is you shouldn’t let your fears about copyright infringement prevent you from using the internet to market your work if you’re an artist, but you should have a strategy in place in advance for dealing with it when it occurs.

For more information on this and related topics, please check out my book The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed, available on Amazon.

You can connect with me via TwitterGoogle+Facebook, YouTube, and LinkedIn, or you can email me.
Please visit my homepage for more information about Carter Law Firm.

Register Your Blog’s Copyright Every Three Months

This Sewer is Copyrighted by cogdogblog from Flickr

This Sewer is Copyrighted by cogdogblog from Flickr

My cause for the next year is to encourage independent writers and artists to register the copyrights in their work. If you have a blog, you have to register your content every three months to maximize your options when someone steals your work.

I know a lot of people wouldn’t notice if someone stole their content, but what if someone did that to you? What if someone did that to you and it pissed you off? You might want all your options to be open for you then.

The U.S. Copyright Act says you get the most options when someone steals your content if you register your work within three months of publication or one month of learning of the infringement – whichever happens first. For most bloggers that means they have to register their blog content every three months. Here is a simple breakdown of your possible options depending on when you registered your work.

Possibility #1 – You Never Registered Your Content
The law says you have to register your copyright to sue for copyright infringement. If you refuse to register your work, that’s your prerogative, but that means you can likely only send a cease-and-desist letter or a DMCA takedown notice if someone steals your content.

Possibility #2 – You Registered Your Content After Three Months of Publication
You can sue for copyright infringement, but you can only ask for your “actual damages.” This is the amount of money the thief made from stealing your work and/or the amount of money you didn’t make because he stole your work. In the blogging world, your actual damages could easily be $0.00. Most people don’t sue for actual damages unless the thief made bank off what he stole. You’d also be responsible for paying your attorneys’ fees.

Possibility #3 – You Registered Your Content Within Three Months of Publication
You can sue for copyright infringement, and you can ask for “statutory damages.” Statutory damages can be as high as $150,000, regardless of how much money you lost or the thief made from stealing your work. If you register your work within this time frame the court can make the thief pay your attorneys’ fees too. A lot of attorneys ask if and when you registered your work when you come to them with a copyright claim because they suspect you can’t or won’t want to pay the legal fees that go into fighting one of these cases.

Registering your copyright is preparing for the worst-case scenario. Hopefully you’ll never need to deal with copyright infringement, but you may want to have all your options available to you if it does. You can read about my experience registering my blogs’ copyrights in a post I did just after my first registrations. Registering a literary work only costs $35 per application.

If you are a writer, blogger, or artist, please consult a copyright attorney about the best ways for you to protect your work. Many people can register multiple works under one application, but there may be instances where it’s worth it to register a work separately.

You can connect with me via TwitterGoogle+Facebook, and LinkedIn, or you can email me.
Please visit my homepage for more information about Carter Law Firm.

On Being an Outspoken Blogger

Call a spade a spade by scarycurlgirl_photos from Flickr

Call a spade a spade by scarycurlgirl_photos from Flickr

I had the pleasure of speaking at TechPhx last weekend. My presentation was entitled The Legal Side of Blogging: 10 Questions to Ask Before you hit “Publish.” We had a great discussion about how to be an outspoken blogger without setting yourself up to get sued for defamation or invasion of privacy. Hat tip to Tyler Hurst who joined us via Ustream from Portland.

I walked away from the discussion with the reminder that big problems can result from little mistakes. Often times saying less is the best course of action. Sometimes it’s best to point out the dots and let your readers connect them. If there’s a news story that’s a hot topic in your community, you may want to write about the topic in general instead of the specifics about the situation. Your readers will know what you’re alluding to without having to explicitly state it.

When you’re a passionate writer, it’s important to state the facts and your feelings as they are without over-embellishing. Don’t manipulate the facts to get the message you want. Take a step back and review your work. Ask yourself what you can think, what you know, and what you can prove. When something is a rumor or an allegation, state that and cite your source when you can. Always be mindful of the fact that you can be sued for defamation if you repeat someone else’s defamatory statement – even if you didn’t know it was false.

One of my favorite ways to state my views without having to be so blunt about it is to quote someone who shares my perspective. I could call someone that I dislike or disapprove of an ass on my blog, but I think it’s more fun and effective to listen when others are talking about the issue and quote one of them when I hear them say “He’s a prick.”

If you want to learn more about your online dos and don’ts, check out my book The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed.
You can also connect with me via TwitterGoogle+Facebook, and LinkedIn, or you can email me.
Please visit my homepage for more information about Carter Law Firm.

Reflections on the Freedom of Speech

 

Improv AZ's Fake Protest Part Deux by Sheila Dee

Improv AZ’s Fake Protest Part Deux by Sheila Dee

Free Speech Week occurs this month!

I was out walking my dog yesterday morning when I received a surprising and disappointing email. I responded with a pretty loud, “FUCK!” I think everyone within a half block of me who wasn’t wearing earbuds heard me. As I finished my walk, I started reflecting on the freedom of speech.

As a flash mobber and an outspoken blogger, I’m grateful we have the freedom of speech in the United States. When I have strong feelings about a topic, I get to express them. People in some other countries aren’t so lucky.

I’m also a big fan of the idea that you have to accept the consequences of what you do and say. Now, I like the word “fuck” as much as I like words like “superfluous” and “misanthropic.” Speech is a wonderful powerful thing. But not everyone likes what I have to say or the way I say it sometimes, but when I say something, I own it. And I completely accept it when people dislike me because I share my points of view. I may not like it when people disagree with me, but I accept it.

My mantra is “Don’t post anything online that you wouldn’t put on the front page of the newspaper.” The same concept applies to anything in public. If you say it, own it. If you realize after the fact that you said something you shouldn’t have, or you shared your view based on incomplete data, apologize for it.

Despite our right to share our feelings and opinions, the freedom of speech isn’t completely free. We accept restrictions on our First Amendment rights based on time, place, and manner all the time. We can’t yell “Fire!” in a crowded theatre where there are no flames present. We can’t threaten the life of the President. We accept that you must be 18 years old to purchase or create pornographic images. I won’t wear my shirt that says “Do Epic Shit” across the back to establishments where children are generally present, or at least I put a jacket over it. We accept these limitations as necessary for the betterment of society.

When we celebrate our right to the freedom of speech, we need to respect others’ right to express themselves too. There are times when I hear people who make my stomach churn and my blood boil and the only thing I can do is walk away, which is not always easy when you live in Arizona. But I respect their right to express their views.

A few years ago I was on a run and I encountered a group of people protesting in front of a Planned Parenthood. As I approached them I cheered, “Go First Amendment!” When one of them offered me a pamphlet, I declined and said, “Oh no. I support abortion.”  If I want to dance in the streets and express my views in my forum, I have to respect their right to peacefully protest on public property.

I Registered the Copyright in my Blogs

Jump for Joy! by dospaz

I finally decided to practice what I preach and I registered the copyrights in my blogs over the weekend. For those of you who don’t know, I have two blogs: this one and my personal blog The Undeniable Ruth. I post weekly on each one.

My work only exists on my websites so the first thing I had to do was create a document that compiled all of my posts for each blog. This blog wasn’t too bad since I’ve only had it since January. I’ve been publishing weekly on The Undeniable Ruth since January 2010, not to mention all the extra posts I did for Sponsor A Law Kid, so creating a master document for that took the better part of two days. That was a pain in the ass that I don’t want to repeat. Once I had these documents created, I saved them as PDFs.

The first time I used the U.S. Copyright Office website, it was kind of stressful. It isn’t always obvious what you’re supposed to do to create a profile and to apply to register your copyright. I had to read each screen at least twice to make sure I was filling everything out properly. You have to go through about eight screens to fill out the application, upload your document, and pay the fee ($35 for literary work). It was really weird that the site makes you pay the fee first and then upload your work.

You have the option to submit your work and payment online or to send it in. According to the site it currently takes about 2.5 months to process your application if you do it electronically and 6.5 months if you mail in your work.

Once I got through the copyright application process once, the second time through went much faster. If you’re looking to register your copyrights, I strongly recommend doing it the first time with a copyright attorney or someone who has gone through the process before. As an intellectual property attorney, I had the benefit of understanding all the verbiage on the application which made it easier to navigate.

This was the first of several copyright applications to come. Since my work is on my blogs, I have to re-register my work every three months to ensure that my new content is protected. You have copyright rights in your work the moment you create them, but you have to register your work if you want to sue someone for infringement if they steal your content. If you register your work within three months of publication or one month of learning of the infringement (whichever is first!), you’re eligible for attorneys’ fees and statutory damages which can go up to $150,000. If you don’t register within this time period, you’re only eligible for your actual damages, which in the world of  blogging could be $0.00.

If you have a blog, I recommend registering your work every three months. Put a standing reminder to yourself on your calendar. Start a master document for your blog posts now so you don’t have the arduous task of compiling your work every time it’s time to re-register your work. If you don’t want to do this yourself, hire an attorney to do it for you. The time to protect your work is now. If wait until someone steals your work, the options you have left may not be worth pursuing.

Feel free to connect with me via TwitterGoogle+Facebook, and LinkedIn, or you can email me.
Please visit my homepage for more information about Carter Law Firm.

Coming Soon: The Legal Side of Blogging

Coming Soon by Rebecca Wilson

I’m so excited to announce that my first ebook, The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed will be released on Amazon next week!

I’ve been blogging since 2009 and I wanted to write a book by a blogger for bloggers about the legal issues that come with having a blog. This book is a combination of multiple research projects on the legalities of blogging that I’ve done over the last two years. This books combines the findings of those projects, dumps the legalese, and gives  bloggers clear information about issues like copyright, privacy, and defamation.

My family and friends are participating in a collective book purchasing event (aka bum rushing the charts) to give my book a boost in Amazon’s rankings next Thursday, October 4th between 10am and 11am Pacific Time. If you’re planning on buying the book, you’re welcome to join us.  And if you love the book, please leave me a review on Amazon.

I’m selling my ebook at $3.99, which is significantly lower than the price many other lawyers put on their books. I wanted my book to be accessible to my audience which is bloggers, not just legal bloggers.

I never could have pulled off this book by myself so I need to thank the people who helped make this possible.

Thank you to everyone else who helped me along the way. It’s been an incredible six months finishing this project. I also made a video about my book’s release here.

Feel free to connect with me via TwitterGoogle+Facebook, and LinkedIn, or you can email me.
Please visit my homepage for more information about Carter Law Firm.

Options When Someone Violates Your Creative Commons License

Portion of C.C. Chapman’s Twitter feed – September 10, 2012

I saw the following tweet the other day by author C.C. Chapman: “Since my photos are licensed under “non-commercial” is this a legal use of my Chevy Volt photo by Yahoo?” The question was followed by a link to an article on Yahoo Auto about GM’s report regarding whether Chevy Volts are being sold at a loss. The photo accompanying the article is C.C. Chapman’s photo of a Chevy Volt that he published on Flickr with a Creative Commons license.

This license requires anyone who uses the image to give C.C. Chapman the attribution, only use it for non-commercial use, and not alter the photo in any way. If the image appeared on Chevrolet’s blog, there would be a strong argument that Chevy uses its blog as a marketing tactic to get people to buy its vehicles; therefore every image on the blog is being used for a commercial use. In that case, the use of the image would have violated the license and C.C. Chapman’s copyright.

However, Yahoo published the article. Yahoo isn’t trying to sell cars. It makes money by selling ads and it may charge advertisers based on the number of hits a page gets. C.C. Chapman could make an argument that Yahoo’s use of his photo had a commercial goal; but Yahoo could fire back that it was reporting the news so its use of C.C. Chapman’s photo was protected by fair use. Yahoo could show that it has a history of news reporting and that its articles are accepted as news, not a marketing ploy.

But let’s say this photo appeared on a commercial website in violation of the Creative Commons license. That’s copyright infringement. What could C.C. Chapman do about it?

  1. Do nothing and be happy about the exposure.
  2. Get the photo removed by sending a DMCA takedown notice.
  3. Send the company a cease and desist letter.
  4. Send a bill with a licensing agreement and a letter that says the publisher has committed himself to paying a licensing fee since he already used the photo.
  5. Sue for copyright infringement.

A lot of people would be happy about the exposure and may opt to do nothing. The downside of doing this is someone else could use your work and make a valid argument that your inaction set a precedent that others could use their work for commercial purposes. You may want to send a letter that offers to license the photo in exchange for the exposure and states if the company doesn’t license it then they have to remove it. That way, you will still get your exposure but you still exert your copyright rights in your work.

If you have questions about how to protect your intellectual property rights, contact an intellectual property attorney (like me) in your community.

Feel free to connect with me via TwitterGoogle+Facebook, and LinkedIn, or you can email me.
Please visit my homepage for more information about Carter Law Firm.