When I was a kid, I had a shirt that said “think” across the chest and “act” across the back. There was tiny print around the bottom hem that had a series of statements that said “think before you ________.” The shirt’s message was, “Think before you act.” If the company made this shirt today, they should modify the design to say, “Think before you post.”
It blows my mind how much stupid shit people post on the internet, and most of the time, you can tell they do it because they think it’s funny in the moment and they don’t think it all the way through. Before you post anything on the internet, regardless of what it is and where you’re putting it, ask yourself 2 questions:
- What’s the worst thing that could happen?
- How many ways could this blow up in my face?
We all know how fast an internet post can spread like wildfire. Look at this post by a girl who lost her hat that she got from her mother who died of cancer at the Phoenix airport. I’m sure tens of thousands if not hundreds of thousands of people have seen it. I hope she gets it back. This post went viral because her story touched people’s hearts, but other posts go viral because they’re so offensive.
Always beware of the court of public opinion. You can look like a massive ass on the internet without doing anything illegal. If you do that, be ready for your reputation to be tarnished. That offensive post could easily become the number one result when someone Googles your name, which will hurt your professional and personal lives.
And if you make an offer in a post that is believable, don’t be shocked if someone accepts it. If you post on Facebook, “I lost my phone in a cab in NYC. I’ll give $10K to whoever returns it.” You better get your checkbook out when you get it back or you might find yourself in court for breach of contract.
If you post something on the internet and it garners strong negative reactions, there isn’t much you can do if you don’t like it unless they cross the line into the realms of invasion of privacy or defamation. The only thing you can really do at that point is damage control.
If you post something online and regret it after the fact, deleting it may not be enough to save you. Once you put something out there, you can’t control how many times it will be downloaded, shared, re-posted, and re-tweeted. It only takes a few seconds to create a post, but you may be living with the consequences forever.
The take away lesson: Think before your post…really think. Don’t put anything online that you wouldn’t put on the front page of the newspaper.