The Enchanting Lawyer – How Lawyering Can Be

Ruth Carter and Jacob Sapochnick - photo taken on Day 1 of The Undeniable Tour

Ruth Carter and Jacob Sapochnick – Photo taken on Day 1 of The Undeniable Tour

My first speaking engagement during The Undeniable Tour was in Los Angeles; however, I purposefully started the trip in San Diego in part so I could meet Jacob Sapochnick of The Enchanting Lawyer Podcast in person. He has a firm in San Diego that focuses on immigration law and he is also one of the most active lawyers on social media that I know.

I met Jacob last year when I was a guest on his podcast where we talked about the benefits of using blogging and social media as a marketing tool. I’m so glad that I had the opportunity to popped by his office an say hello in person during the tour.

Jacob’s law practice appears to be a whimsical house that was converted into an office. It is absolutely adorable. Another thing that makes Jacob’s office different than a stereotypical firm is everybody seems happy. The place was buzzing with productivity and positivity on every floor. As Jacob and I sat in his office to talk shop for a bit, he showed me that he keeps his leather jacket hanging in the closet in his office to remind him that he doesn’t have to conform to the lawyer stereotypes to be successful. On the contrary, his innovative methods to running his practice have given him more freedom, success, and happiness.

Jacob told me he uses a method called “The Enchanting Way” to run his practice. He genuinely cares about each of his employees and by putting them in positions where they are empowered and also able to take care of themselves when they have personal affairs to attend to, they are more dedicated to the firm and the clients then employees at any firm I’ve seen. When he needs to hire someone, he looks for people who will provide the same level of customer care that he would; he can teach anyone with solid base skills what they need to be a paralegal or a legal assistant. What you can’t teach are empathy and work ethic.

Because of this, Jacob doesn’t need to be in the office 24/7. He knows the office will run perfectly fine and clients will be taken care of if he is in court or on vacation for weeks at a time. I think a lot of lawyers like to envision themselves as indispensable but what Jacob is done is make his firm indispensable to clients. That’s what really matters.

As a social media enthusiast, one of the things I love about Jacob is he embodies the idea that every company should be a media company. He has the enchanting lawyer podcast and a strong following on Facebook. He said he often creates posts that his audience lots that have nothing to do with the law; however, by creating content his audience enjoys, he is creating a strong rapport and reputation with them so they are more likely to call him when they need help with an immigration issue. Doing this is not rocket science, but it is hard work, and I love to see companies like his that are doing it right. Here is his advice for anyone who wants to make a name for themselves.

Be sure to subscribe to The Enchanting Lawyer Podcast via iTunes or YouTube. Jacob has amazing guests on the show every week. If you want to chat with me about The Undeniable Tour how I use social media, please shoot me an email or connect with me on Twitter.

The Undeniable Tour would not be possible without my awesome sponsors: Web3Mavens,Enchanting LawyerTotal Networks, and Attorney at Work.

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The Undeniable Tour – The Recap

I asked all the social media movers and shakers that I met during The Undeniable Tour to sign the arrow

I asked all the social media movers and shakers that I met during The Undeniable Tour to sign the arrow

I’ve been home for a few days and I’ve had a little bit of time to reflect on the whirlwind trip that was The Undeniable Tour: 15 days, 2 airplane rides, 1932 miles of driving in the rental car (courtesy of my concierge sponsor Web3Mavens), 6 hostels, 5 speaking engagements, 4 official sponsors, a handful of other freebies, and a whole lot of awesome! Thank you to everyone who supported this crazy adventure, especially the schools and organizations who invited me to speak, the people who attended my talks, and of course my sponsors without who this tour couldn’t have happened: Web3Mavens, Enchanting LawyerTotal Networks, and Attorney at Work.

I have gotten a handful of questions about The Undeniable Tour which I’m happy to answer.

Why did I create The Undeniable Tour?
I noticed there is a gap in education for lawyers when it comes to social media marketing. I get most of my information about the logging and proper ways to use social media from mainstream sources. A lot of people ask me how I’ve been able to leverage these tools to get clients and make a name for myself and I wanted to bring the lessons I have learned to broader audience.

Last year I read the book Creativity for Sale by Jason Surfrapp (now Jason Zook). By the time I finished it, my head was buzzing with ideas for future professional ventures, including The Undeniable Tour, so I ran with it.

Why did I choose to stay in hostels?
The Undeniable Tour was a shoestring operation made possible by getting sponsors and small speaking fees. Staying in hostels is much more economical than staying in hotels, and I discovered that I liked staying in hostels a lot better than budget-friendly hotels. I don’t mind sharing a room with7-23 other people or using communal bathrooms and I love being more connected with the adventurous traveler community. Plus Wi-Fi and breakfast are often included in the price.

Have I noticed an uptrend in non-traditional lawyers?
I won’t say there’s an uptrend in the number of nontraditional lawyers; however, I think more lawyers are interested in the hearing about how others are practicing law differently. I suspect more people are dissatisfied with billable hours and working 90 hours/week and they see that others are doing something different and are happy or as a result, and they want to know more.

Are law students driven to go solo?
That’s depends on who you ask. At one school I went to over half the audience was interested in going solo and at another school, almost no one was. I suspect many law students are interested yet frightened by the prospect of going solo right out of the gate. (I certainly was.) I hope hearing my story showed them that it’s possible to go solo early in your career and be successful – and that there are lots of resources available for a lawyer who opens their own firm so they never have to feel like they are going it alone.

What will I do differently next time?
Oh geez. Probably everything.

If I do another tour, I will probably try to make it shorter in terms of time, do more engagement with the local media in advance (print, blogs, vlogs, and podcasts), and try to schedule more speaking engagements (and maybe some CLEs for law firms) and a smaller area.

Planning this tour could have been a full-time job in and of itself. There is so much to do and coordinate. Hopefully having this tour be such a success will make it easier to plan similar activities in the future.

What advice do I have to anyone who thinking about organizing a similar event?
If you want to plan a speaking tour or get sponsors for your event, you have to be super organized and diligent about follow-up. A lot of my success from planning The Undeniable Tour came from follow up emails and phone calls. Additionally, you don’t have to necessarily re-invent the wheel – look to your network of contacts for suggestions and potential leads in terms of locations and sponsors.

If there is anything else that you want to know about The Undeniable Tour, feel free to leave it as a comment or shoot me an email.

Thank you to everyone who supported me during this crazy adventure. It took about 8 months to organize and execute this. A tremendous thank you to my sponsors: Web3Mavens, Enchanting LawyerTotal Networks, and Attorney at Work.

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