Avoid Copyright Infringement in your Social Media Posts

+ I collect old cameras + Land camera 1000 w/ polatronic 1 {b} by PhotKing from Flickr (Creative Commons License)

+ I collect old cameras + Land camera 1000 w/ polatronic 1 {b} by PhotKing from Flickr (Creative Commons License)

The other day I smiled when I saw a friend put a post on Facebook that included a Creative Commons attribution. He was the person who taught me how important it is, just from the perspective of respect, to get permission before posting another person’s work on your social media page. This was before I studied and fell in love with copyright.

Now, it warms my little lawyer heart to see someone respecting copyright.

And I finally have time to read Gary Vaynerchuk’s book Jab, Jab, Jab, Right Hook, which is filled with helpful information on how to market your business and excellent demonstrative case studies. One of his lessons is to use each platform to suit the needs to the users. So if a site is visually-focused, like Facebook or Pinterest, you want to create posts that have images that will provide users value and hopefully they’ll share them. His book has great examples of how companies are doing this effectively and what habits you shouldn’t emulate.

This is when the red flag went up for me.

If a company’s marketing department created a photo, there’s no problem with copyright. But if a company is using someone else’s photo (because companies don’t just have to talk about themselves online), they have to deal with the question of whether they have permission to use the image in question.

A lot of companies appear to be thoughtful about making sure they are using their own photos or finding images via Creative Commons for their website or blog. However, they don’t apply the same standards to their social media posts. If you’re doing this, and pulling images from other site without getting permission from the copyright owner, you could be setting your company up to be accused of copyright infringement and face a cease and desist letter, a DMCA takedown notice, a bill, or possibly a lawsuit.

Legal Side of Blogging Book CoverI’ve been inspired by people who use social media effectively and find amazing images to incorporate into their posts. I hope to create more content on social media that’s worth sharing. If you’re in my boat, please make sure to use images you own or use Creative Commons. When I use Creative Commons, I only pull images that come with a license that let me modify (aka crop them) and commercialize them. And even on social media, give your photographer the attribution. You may be legally obligated to do it, and it’s also a sign of respect for their work.

If you need an effective legal resource written in layman’s terms on this topic, I recommend my book, The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed. It covers a lot of the major issues that apply to copyright and the internet. If you want to chat more about this topic, feel free to connect with me on TwitterFacebookYouTubeLinkedIn, or you can email me.

Please visit my homepage for more information about Carter Law Firm.

Carter Law Firm’s Top 10 Posts From 2013

I Made the Pilgrimage to the Google 'Plex in 2013!

I Made the Pilgrimage to the Google ‘Plex in 2013!

It’s been a crazy-awesome year at Carter Law Firm. Some of the biggest highlights were the re-release of The Legal Side of Blogging, the release of Flash Mob Law, speaking at SXSW, and moving the firm into a brick and mortar location.

Thank you to everyone who this year such a success! I checked the blog’s analytics and these were the most popular posts from this year.

I was so excited to meet Gary Vaynerchuk in the flesh this year!

I was so excited to meet Gary Vaynerchuk this year!

1. Using Google Image Search to Detect Copyright Infringement

2. Prankk Bros vs Providence Police Officer

3. Publishing Contracts: Copyright Assignment vs Copyright License

4. Does Your Employer Have a Social Media Policy?

5. What Happens to Your LLC When You Die?

6. Go Topless Day 2013

7. Arizona Cyberharassment & Cyberstalking Laws

8. Maintaining Privacy with an Online Alter Ego

9. Applying Minimalism Principals to Your Business

10. Bullying is Still a Big Problem

These were the most popular posts that were written this year. Interestingly, the most popular posts by far from this year were written in 2012:

I’m excited for what’s in store for 2013. I’m hoping to do more paid speaking gigs, continue to do excellent work for my clients, and my next book is due out in February! There are lots of projects in the works. I’ll share more details with you as I firm up my plans.

You can always stay connected with me on TwitterGoogle+FacebookYouTubeLinkedIn, or you can email me. You can also subscribe to the Carter Law Firm monthly newsletter.
Please visit my homepage for more information about Carter Law Firm.

See You In Austin!

Orange Appeal by JD Hancock from Flickr

Orange Appeal by JD Hancock from Flickr

As many of you know, I’m going to Austin this week to attend and speak at the South by Southwest conference (SXSW or “South by”). I’m so excited!

For those of you who don’t know, SXSW is a huge conference that features three track – film, music, and interactive. The interactive track is all about technology and social media.  That’s the track I’m attending. There are way more sessions than any person can attend and there’s so many opportunities to meet and hang out with awesome people in general that I’m going to probably be busy from morning ‘til night every day.

I’m super excited to go to the sessions on entrepreneurship, privacy, marketing, stopping bullying, and of course, the legal sessions. I will have the pleasure and honor of speaking about Protecting Your Copyrights In Digital Media. I’m going to talk about what your copyright rights are and your possible courses of action when someone steals your content. I’m part of the Future 15 program so I only get 12 minutes to give my talk. It’s going to be awesome.

My shirts for SXSW

My shirts for SXSW

There are so many people I hope to meet while I’m in Austin – Gary Vaynerchuk, Chris Guillebeau, the guys from Deadliest Catch, and of course, my fellow legal eagles. Another person I want to meet is Charlie Todd, the founder of Improv Everywhere. He’s debuting his film about Improv Everywhere called We Cause Scenes. I can’t wait to see it.

And will someone please remind me to do a handstand in front of a big SXSW sign or display? I need to add that picture to my collection. I don’t know if I’ll have time to see the giant longhorn statue on the University of Texas campus, but that would be fun too.

A very special thank you goes out to the crew at Brand X Custom T-shirts in Tempe, AZ who did a beautiful job creating my t-shirts for SXSW.