Day 1 of The Undeniable Tour is in the books. I flew in to San Diego, got my rental car which I’m loving calling the Maven Mobile after my Concierge Sponsor Web3Mavens, and drove to Temecula for the night. I had to visit two incredible people before I headed north: Katy Goshtasbi and Jacob Sapochnick.
Katy is a former lawyer who is now a personal branding coach, consultant, and speaker. Her book, Personal Branding in One Hour for Lawyers, is an American Bar Association best-seller. I met Katy when she gave a talk at ASU Law School when I was a 3L. She offered a free consult to the first three students to approach her when she was done and I climbed over the tables to get to her.
Katy and I met for lunch and we talked about how we’ve both discovered how important it is to have work that is fulfilling and makes us happy. There are so many miserable, stressed, overworked lawyers in the business and it’s sad to see that they don’t know that there are other ways to practice law. It will always be challenging, but that doesn’t mean you have to be unhappy in the process. If you’re unhappy, your potential clients are going to see that and they won’t want to hire you.
Before I headed to Temecula, I stopped by the Law Offices of Jacob Sapochnick. Jacob is the creator and host of the Enchanting Lawyer podcast, which is also a sponsor of the tour. I had the pleasure of being a guest on the show last year and I’m so glad I finally got to meet him in person. Jacob has a very strong practice, without needing to be there all the time. He’s found a way to train and empower his staff in such a way that they want to work their asses off to take care of clients and he’s able to take a 2-month vacation every year and the firm will keep running in his absence. It seems like he has a remarkable team.
One of the things I love about Jacob is that he embodies the idea that every company needs to be a media company. (Hat tip to Gary Vaynerchuk.) He practices immigration law but a lot of the content he puts out isn’t related to immigration. It’s related to building a community. He puts out quality material and leverages his podcast to meet people he couldn’t otherwise have a conversation with that he’s put himself into a position where he will be top of mind when people need his services.
In reflecting on my discussions with Katy and Jacob, the running theme in both conversations is the importance of creating a lifestyle that incorporates your career and your other priorities. If you are miserable in your career, you’re doing something wrong. There are other ways to be successful in the legal industry.
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