Lights Camera Lawsuit Pre-sale Starts Tomorrow!

“Fireworks” by Epic Fireworks from Flickr (Creative Commons License)

I’m nearly pee-my-pants excited because the pre-sale for my first online course, Lights Camera Lawsuit: The Legal Side of Professional Photography starts tomorrow! I’ve been working on this for well-over a year, and it’s so close to finally coming to market.

I’ve spent the last week promoting the bejezus out of this, and I’m so pleased that the response has been so positive:

Looks like a powerful product… I’m sure it will prove very popular!

Super good idea, and i love the curriculum.

Sound like a good (and much-needed) product.

Just forwarded it to every photographer I know

I will never stop being amazed at your entrepreneurial talents – what an amazing idea.  

On the eve of the pre-sale, I wanted to respond to some of the questions I’ve received about this course.

What inspired you to create this course?

I’ve worked as a lawyer for eight years and a model for five. Basically, I’ve worked on both sides of the camera without having to touch one. I’ve seen there is a great need for quality information about photography law, and, unfortunately, most photographers can’t afford to hire a lawyer to help with all their legal needs. I’ve seen too many photographers make costly mistakes that were completely avoidable, particularly related to their contracts and copyright. I created this course to save other photographers from making the same mistakes.

Why did you create a course instead of another type of product or event?

There are three reasons. First, by creating a course, I can maximize the number of people I can help while keeping the price down.

Second, the material in the course is evergreen (at least until the law changes), so I want it to be available when people are ready for it and looking for a reliable resource about photography law.

Third, people who buy the course will be able to access it again and again, versus a live event which is a one-and-done deal. If there are changes to the law, I can update the lesson in question or add an additional lesson to the course, and everyone who had purchased it to date will get it at no additional cost.

Does the course include contract templates?

No, and here’s why – I’m not allowed to under the rules of my law license. However, the course includes the list of provisions I include in my contracts and lots of sample verbiage from real documents I’ve created for photographer clients.

Where did the name Scarlet Maven come from?

Scarlet Maven is the name of my superhero alter ego.

Why did you have to create a separate business entity? What type did you create?

I created a separate entity, Scarlet Maven, LLC, to make it clear that there will not be an attorney-client relationship with people who buy the course.

On the advice of my accountant, I created an LLC for this business. LLCs are a great choice In Arizona, because they are basically set-it-and-forget-it entities. The state doesn’t require an annual report or fee. I don’t have to file anything with the state unless the company moves or dissolves.

What aspects of the course did you outsource?

Each lesson is going to be a screencast with a voiceover recording. I hired Elizabeth Fullerton at Boldfaced Design to create the templates for the PowerPoint slides.

Additionally, because I have no artistic talent and only had a feeling about what I wanted my logo to look like, I hired Dina Miller at Square Peg Creative to create the logos for Scarlet Maven and Lights Camera Lawsuit.

Both were money well spent. These ladies did a beautiful job.

How have you been promoting the course?

In addition to promoting the course through Scarlet Maven’s email list, I sent well over 500 individual emails to photographers, lawyers, and other professional creatives who might be interested in the course or who might know people who would be interested in the course.

The promotion won’t end with the pre-sale. I expect Lights Camera Lawsuit will be a course I sell for years to come, so I’ll continue to look for opportunity to reach more people about it.

What parts of this process were fun?

Creating the outline for the course and each of the lessons was fun. So has been talking with photographers about their needs and what they hoped to get out of this.

What new skills did you have to learn?

This venture gave me the opportunity to learn some new skills. This was the first time I ever created a website with Squarespace. It’s quite different than working with WordPress, but not too hard once you learn the basics.

This is my first online course, and I’m using Teachery for it. I was so glad and relieved to learn that this platform is super easy to use. I’ve also taken a number of courses that platform, so I know how easy it is for users as well.

What challenges did you face?

Scarlet Maven is my side business, so one of the challenges I faced was making time to devote to the business, create the course, and promote it. I still have my full-time job being a lawyer, writer, and speaker where I don’t always control when I have deadlines or when work gets dropped in my lap.

The biggest challenge I faced, by far, with this venture has been managing my anxiety.

  • What if no one likes it?
  • What if no one buys it?
  • What if I screw up making it and it never gets to market?

These are the types of fears I wrestled with on a daily basis. Sometimes they caused me to procrastinate working on the course. The best way I knew to manage them was to focus on the next task in front of me instead of being consumed by the bigger fears related to the course’s overall success.

Lights Camera Lawsuit Pre-sale: February 14th-18th

The pre-sale for Lights Camera Lawsuit: The Legal Side of Professional Photography will last only five days!

Pre-sale Starts: Friday, February 14, 2020 at 8am AZ Time

Pre-sale Ends: Tuesday, February 18, 2020 at 6pm AZ Time

Pre-sale Price: $199 (60% discount)

Please subscribe to make sure you don’t miss out on this fantastic pre-sale price. I’ll never offer this course at this price again.

When the course goes live on March 16, 2020, the price will be $497. This is still a bargain for 10+ hours of legal information, but why pay more?

Having a Photography Business is Two Jobs in One

Ghost Dance by darkday from Flickr (Creative Commons License)

Being an entrepreneur is two full-time jobs in one: performing your craft and running a business.

So Many Hats, So Little Time

As a photographer, you have so much to do – photo shoots, edit images, maintain your web presence, promote your business, and garner new clients. Plus, you have to answer emails and phone calls, take care of your billing and accounting, buy office supplies, and take care of the things that normally come with a 9-to-5 job like saving for retirement, health insurance, saving for retirement, planning for time off . . .

Geez. Maybe it’s more like six jobs in one.  

Non-entrepreneurs don’t know how much work it is to keep all the cogs in the machine turning.

Best Advice I Received as an Entrepreneur

One of the best pieces of advice I heard when I was just starting out as an entrepreneur was:

When you’re not working in your business, you need to be working on your business.

When you don’t have client work to do, you need to be working on getting the next client in the door, and/or keeping up with the business side of your company.

How You Set Up Your Business Determines Its Success

How you set up your business, not just creating a business entity, will streamline future decisions. You want to know, and communicate, in advance:

  • Your policy regarding cancellations,
  • Pricing, including rush fees,
  • The turnaround time for deliverables, and
  • Your terms of licensing your work.

Remember – It’s your business. You make the rules.

You also want to make some in-house rules for yourself, like deciding how you to respond to suspected copyright infringement, how you’ll interact with your clients, and when to invest in more training or new equipment.

Having policies and systems in place will make you a more efficient and effective business owner, which will clear up time and energy to devote to your craft.

Work on the Business Every Week

Each week, you should set aside some time to work on your business. Treat your business like a client and put it on your calendar. I have a standing weekly meeting with myself where I put pen to paper to celebrate victories from the past week, examine what’s working and what’s not in the business, what to try next, and to consider upcoming opportunities. This is also the time I pay bills and reconcile bank statements. I run a profit-and-loss report every month to analyze how money is coming in and going out from the company.

Recently, I learned of a photographer who almost never scheduled shoots on Monday. Instead, they used that time to buy film, return calls, accounts receivable and payable, plan ahead, and send invoices. They give themselves an entire day to step back from the camera and Lightroom to take care of the needs of their business.

What about you? What do you do to take care of the business side of your photography company?

Lights Camera Lawsuit

There’s always a need for quality legal information for photographers. That’s why I created an online course called Lights Camera Lawsuit: The Legal Side of Professional Photography to address photographers’ most important questions. I want you to feel secure in your business, confident in the way you operate day-to-day, knowing that you’ve set yourself up to get paid what your worth without incident.

The course goes live on March 16, 2020 and is $497. That’s less than what I charge for two hours of work and you’ll be getting over ten hours of legal information.  

Please subscribe to make sure you don’t miss out on other fantastic offers and opportunities to interact with me.

How to Respond When a Client Violates Your Photography Contract

” Angry Face Krah” by bixentro from Flickr (Creative Commons License)

Even when you do everything right as a photographer – signed contract, quality work, deliver the final images on-time, etc., you’ll still have to deal with clients who don’t comply with the contract terms such as being late with payment or alter the images (e.g. cropping them or applying filters) before posting them online.

In these challenging situations, you have options.

What Does Your Contract Say?

The terms of your contract matter most when things go sideways. You want to make sure you have an air-tight contract that is clear about the client’s dos and don’ts, as well as how you’ll resolve disputes.

When I write a dispute resolution clause for my clients, I frequently write one like:

Parties will attempt to resolve the matter among themselves for 30 days. If the dispute is not resolved in that time, then all disputes will be resolved in a court located in [Your County, Your State]. The Parties consent to the personal and subject matter jurisdiction of this court. This Agreement is governed by [Your State] law. The Parties agree that the non-prevailing Party shall be responsible for the prevailing Party’s attorneys’ fees and costs.

Actually, many times, I recommend that my clients have their dispute resolution clause to be based on where I live and Arizona law, because in the event of a dispute, my client will have to pay me throughout the dispute and hope for reimbursement from the other side at the end. It’s cheaper to resolve the dispute on your lawyer’s turf than to have to cover their travel expenses.

Dial Direct

When a client comes to me because their client violated a contract, I often advise them that they should contact their client directly first. Many people feel attacked and go on the defensive when a letter from the lawyer arrives, and they’ll ask, “Why didn’t you just contact me directly?”

When you contact your client, be sure to give them an out, a way to save face, particularly if the client hired you for personal or family photos. They don’t likely understand things like copyright. It could be a casual message like:

“Hey there. I noticed you did XYZ. I’m glad you’re loving the photos so much. I think you may have forgotten that our contract says ABC. Please remove the images by Date.”

When you send the email, include a copy of the contract, possibly with the pertinent provision highlighted.

If that a doesn’t work, the next email should be more forceful. (This may also be your opening response, depending on the client.) You want to clearly state that the person is in violation of the contract, and they must remove images by a specific date. Many times, I recommend including the sentence, “I hope we can resolve this matter without having to resort to lawyers.”

If that doesn’t work, that’s when it’s time to have your lawyer to send a nastygram (cease and desist letter) on your behalf.

Truth be told, frequently I’m the one who writes these emails for my clients to send. This way, the emails are legally accurate, which makes it easier if I have to get involved.

Other Ways to Go After Illegal Image Use Online

If a client posted images online that they weren’t supposed to, and you’ve posted them online somewhere, you can bypass your client completely and send a DMCA Takedown Notice to the website where the images were posted. This tactic only works for U.S.-based companies and companies that comply with these notices, since the Digital Millennium Copyright Act (DMCA) is part of the U.S. Copyright Act.

To comply with the DMCA, the website has to remove access to the images. Note: It is easy for the client to send a DMCA Counter Takedown Notice to get the images restored. If you are concerned your client may do that, you may want to send them a note that doing so would constitute perjury.

Images that Should Have Been Licensed

Sometimes websites and/or paper publications ask the person in the image if they can use the photo without verifying who is the copyright owner. If this person is your client, they may be so flattered and excited by the offer, that they forget they don’t have authority to grant permission for the use.

If this happens, and your photo is used without your permission, particularly if it’s a situation where you would have charged a licensing fee, the proper response is to contact the publisher and inform them of their mistake. You can even send them a bill with a letter that essentially says, ““By using my photo, you’ve agreed to our licensing terms” and include a copy of your standard license.

“Beggar’s Sign” by Eli Christman from Flickr (Creative Commons License)

Non-Paying Clients

There are few things more frustrating for any entrepreneur than having to chase a client for payment. I’m a strong advocate that photographers should not provide proofs to a client until all outstanding balances have been paid.

Likewise, if the expectation is that the client must pay you before or at the time of the event or photog shoot, and they don’t pay, don’t be afraid to leave. Why do any work for them if they haven’t paid you to do so? If you choose to stay, I hope your contract includes a provision that lets you charge a hefty late fee.

No matter what or how you charge for your work, always send a reminder about when payments are due, including a notice about your penalties for late payment.

Contract are relationships management documents. They should address the interactions with your clients, including when things go sideways.

Lights Camera Lawsuit

There’s always a need for quality legal information for photographers. That’s why I created an online course called Lights Camera Lawsuit: The Legal Side of Professional Photography to address photographers’ most important questions. I want you to feel secure in your business, confident in the way you operate day-to-day, knowing that you’ve set yourself up to get paid what your worth without incident.

At $497, the course contains nearly six hours of legal information you can immediately apply to your business. That’s less than what I charge for two hours of legal work for clients!  

Please subscribe for more information and to make sure you don’t miss out on any special offers or discounts.

Manage Photography Client Expectations with Effective Contracts

Photographer by Elicus from Flickr (Creative Commons License)

One of the problems I’ve heard about from a number of photographers is clients not understanding what the photographer will and will not do for them. A way to manage client expectations is to clearly document them in your contract.

Clearly State What the Client is Getting and When

When your prospective client reads your contract, it should be as crystal clear as possible what they are hiring you to do. This includes providing expectations when deliverables will be ready. Your contract may say things like:

  • You will show up on time and prepared to shoot the client’s wedding if they’ve paid your fee for the event in advance, or alternatively, the wedding party will not receive proofs from the event until they’ve paid in full, including any extra fees incurred because they asked you to stay late.
  • Proofs will be ready 3-4 weeks following the event.
  • The model is being compensated for their time and talent with money.

When I review a contract, sometimes I take my notebook and divide it into two columns – one for each party to the contract – and make a list about what each side is giving and getting in return. Your client should be able to do the same, which means the contract needs to be written with verbiage that they (and you) can understand.

Be Clear About What the Client is Not Getting

Along with being clear about what the client is hiring you to do, you may want to include terms that clarify what they client isn’t getting in this transaction. This may include things like:

  • You will show the client the best images from the event. The client will not be allowed to see every image shot at the event.
  • You make no guarantee that you’ll be able to capture every image the client hoped you’d get.
  • Unless the client paid for extra editing, you will not photoshop the client to make them look like a completely different person.
  • If the client only paid for images for personal use, they can’t use them to market their business.
  • The client is not getting a license to modify the images. This includes running the images through a filter before putting them on Instagram.

Additionally, I hope your contract has a provision entitled “Entire Agreement” that states that the terms therein constitute the entire understanding between the parties, and the contract supersedes all previous verbal and written exchanges. That way, anything that isn’t written in the contract is, be definition, not part of the agreement.

Contract = Relationship Management Document

The best way I can describe a contract is that it is a relationship management document. It clearly states each side’s responsibilities, helps manage expectations, and mitigates problems.

Your photography contract is the master document that applies to your relationships with your clients. When a client hires you for your talents and services, they must agree to abide by your rules. Whatever your concerns are about client behavior, make sure to address them in your contract.

An effective contract can save you from stress, headaches, and legal bills. It won’t eliminate problematic clients from your life, but it will help you manage them more effectively when you can respond to their complaint with a copy of the signed contract and saying, “As you can plainly see in the agreement you signed on [date], you acknowledged/agreed that . . . “

You may also want to have a section of your website where you share with prospective clients, “My Commitment To You” where you can lay out your promises to clients. You can even include a section that starts with, “While I promise to do my best for you, I’m not a miracle worker.” From there you can go into some of the things that you can’t or won’t do for clients.

Lights Camera Lawsuit

There’s always a need for quality legal information for photographers. That’s why I created an online course called Lights Camera Lawsuit: The Legal Side of Professional Photography to address photographers’ most important questions. I want you to feel secure in your business, confident in the way you operate day-to-day, knowing that you’ve set yourself up to get paid what your worth without incident.

At $497, the course contains nearly six hours of legal information you can immediately apply to your business. That’s less than what I charge for two hours of legal work for clients!  

Please subscribe for more information and to make sure you don’t miss out on any special offers or discounts.

When a Client Threatens to Leave a Bad Review

https://www.flickr.com/photos/yazuu/3053549142
Angry Guy by Adrian Tombu from Flickr (Creative Commons License)

Here’s the scenario: A client hired you for a photography job, which you did, and you provided the deliverables on time. The client is unhappy with their photos, threatens to leave a bad online review if you don’t give them their money back.

What do you do?

You’re a Photographer, Not a Miracle Worker

Your client has put you in a difficult position. You have to work with what you’re given from the client. You don’t want to be insensitive, but you can only do so much. It may be impossible to give the client images that match what they envisioned in their head.

Many times, part of being an entrepreneur involves educating and managing the client’s expectations. Based on the client’s complaint, it may be prudent to review the images and see if there’s anything you can do, perhaps suggest additional edits than what they hired you to do or explain that this is best you could do given the constraints of the situation.

Ask Yourself the Difficult Question

Ask yourself the difficult question: Did you screw up? Do you owe this person additional edits, a re-shoot, or some type of compensation? If so, admit it.

As Peter Shankman says, “There is no greater lover than a former hater.” If you make a mistake, admit it, and make up for it, that person may become your biggest cheerleader.

Go Back to the Contract

When dealing with an upset client, having a well-written contract can help you resolve the matter and remind the client about what you both agreed to at the outset of your working relationship.

If the client is upset because you didn’t provide an image of certain pose, show them the provision that says there are no guarantees that they’ll get every pose or image they hoped for.

If the client wants to see all the images you took during the shoot, show them the provision that says you’ll only be showing them the best images and that they won’t see every image you take.

If the client says they shouldn’t have to pay because they’re unhappy, remind them that they hired you for your time and skills. Payment is expected if you fulfilled your obligations under the contract.

Hopefully, you have a photography contract that anticipated common complaints and addressed them accordingly.

You Can Always Cave to their Demand

Whether you give this person their money back is a business decision, not a legal one. You may decide that the best course of action, regardless of whether you think it’s warranted, is to give this person their money back and move on. That’s your call.

I recommend you decide in advance, just for yourself, the circumstances under which you’ll give a refund. Many photography contracts state that there are no refunds or that they are given only in rare specified situations.

If They Leave a Bad Review

If the client follows through on their threat and leaves a bad review, respond to it in a polite and respectful manner. You can say you’re sorry they’re upset and invite them to contact you directly to discuss it. (Many times, how you respond to a bad review isn’t about the upset client, but rather it’s an opportunity to demonstrate to anyone who reads it that you take client concerns seriously.)

In a perfect world, you’ll have enough positive reviews that one bad one won’t tank your average. But if you’re just starting out, one negative review could have a substantial impact on your score. You may want to invite happy customers to leave reviews about their experience to bring your average back up.

Lights Camera Lawsuit

There’s always a need for quality legal information for photographers. That’s why I created an online course called Lights Camera Lawsuit: The Legal Side of Professional Photography to address photographers’ most important questions. I want you to feel secure in your business, confident in the way you operate day-to-day, knowing that you’ve set yourself up to get paid what your worth without incident.

The course goes live on March 16, 2020 and is $497. That’s less than what I charge for two hours of work and you’ll be getting over ten hours of legal information.  

Please subscribe to make sure you don’t miss out on other fantastic offers and opportunities to interact with me.