Who to Ask for Permission to Use a Photo

What is a Real Image? by puuikibeach from Flickr (Creative Commons License)

What is a Real Image? by puuikibeach from Flickr (Creative Commons License)

I had the pleasure of speaking at TechPhx over the weekend and fielding a lot of questions about how the law applies to blogging and podcasting, especially copyright, trademark, and privacy issues. The big take-home lesson surrounding copyright is usually “get permission” to use a photo on your site by using images from Creative Commons or asking the copyright holder for permission to use their work. (I’ve never had anyone tell me “no.”)

But what do you do if there’s an image you want to use and you can’t tell who the copyright holder is to ask permission?

I would start by evaluating the situation where I found the photo and contact the website administrator if it’s on a website or the profile owner if it’s on a social media site and say something like, “This picture is really beautiful. Who took the photo?” or “Where did you find this photo?” I probably wouldn’t ask, “Who is the copyright holder?” because a lot of people don’t understand copyright law and they think that owning a photo or having a copy of the file means they own the copyright, when they don’t.

I saw a situation where a publication asked a person if they could use some of the photos she posted on her social media site in an upcoming edition and she said “yes.” Unfortunately, that person wasn’t the copyright holder and she didn’t understand that she didn’t have the authority to give such permission. The publication thought they did everything right but because they didn’t verify they had permission from the copyright holder, they had a bit of a mess to fix once the photographer learned what had happened and informed the publication that they used his work without his permission.

Another tactic I might use if I wanted to find a copyright holder is run the photo through the Google Image search engine to see where else the image is available online. That might reveal the original source.

Here’s a video with more information about how to determine who is the copyright holder or whether is in the public domain.

Legal Side of Blogging Book CoverIf you can’t determine who the copyright holder is to ask permission to use their work, you may want to ask yourself how important it is to use that particular image and whether a similar image that is available under Creative Commons.

If you want more information about how copyright law applies to blogging and social media, please check out my book, The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed. It covers a lot of the major issues that apply to copyright and the internet. If you want to chat more about this topic, feel free to connect with me on TwitterFacebookYouTubeLinkedIn, or you can email me.

Please visit my homepage for more information about Carter Law Firm.

The Real Cost of a Social Media Misstep

Money by Andrew Magill from Flickr (Creative Commons License)

Money by Andrew Magill from Flickr (Creative Commons License)

I was talking with some non-lawyer entrepreneurs lately, and I asked them what they thought would be the worst case scenario if their company broke the law via their social media, and they both responded that they would have to take responsibility for their mistake, apologize, and do some damage control. While I appreciate that these business owners appeared to have integrity and good intentions, I internally cringed that they both assumed that saying, “I’m sorry,” should be enough to fix a problem.

I want to share some numbers for the costs a business could easily face if they violate a law with their online posts.

Trademark Infringement – Cost of Rebranding
Think about how much time and money you’ve spent selecting the name for your business or product, your logos, your slogans, your domain, and your website. Now, how would you feel if you had to do it all again? That’s what could happen if you select a name for your business or product that’s already been registered by someone else in your industry. In the best case scenario, they’ll send a cease and desist letter and demand that you rebrand. In the worst case scenario, they’ll sue you for infringement, and you could be spending tens of thousands of dollars in legal fees and fines.

This is why I suggest companies check the U.S. Patent and Trademark Database for registered trademarks to verify the name or slogan they want to use hasn’t been claimed by someone else.   I’m also an advocate of registering your trademark as soon as you can afford it, so no one can restrict your use of your own name or steal it from you.

Illegal Social Media Policy – at least $10,000
Every company needs a social media policy, but employers need to understand that a federal law called the National Labor Relations Act (NLRA) that protect union activities also apply to employees talking about their work – even in public online forums. If you fire an employee for violating the company social media policy and it turns out your policy violates the NLRA, you could be ordered by the National Labor Relations Board (NLRB) to pay the ex-employee back wages, damages, and offer them their job back. My friend who works on these cases says if you have to pay the ex-employee $10,000, you got off easy.

Copyright Infringement – $150,000 per Work Copied
Many business owners don’t understand that they can’t use any image they find via a Google Image search. There are even marketing “professionals” who will tell you that you can use any image you find online as long as you give an attribution and a link to the original. Both of these are excellent ways to commit copyright infringement. And photographers are becoming more savvy about protecting their rights so if you use their work they may send you a bill or a lawsuit instead of a cease and desist letter or a takedown notice. In the worst case scenario, you may face a lawsuit for $150,000 per image you used without permission.

Be careful if you outsource your content creation that your contracts clear state that the writer or artist who creates your content also indemnifies you if you are ever accused of copyright infringement because of something they created for your site or posted to your social media.

Defamation – $2,500,000
Defamation generally requires making a false statement about a person to a third party that hurts the person’s reputation. When I do talks about social media horror stories, I talk about a case where a blogger was sued for defamation because of one blog post and was ordered to pay him $2.5 million. 1 blog post. $2.5 million. (The case is currently up on appeal but I don’t think it looks good for her.) This is when little words matter because it’s easy to think you’re stating an opinion but your phrasing creates a statement of a fact – and if it’s a lie, it could be defamatory. Think before you post and check your sources.

ruthcover smallerPlease note, these numbers do not include legal fees you could face in addition to damages if you’re sued because of your social media posts. The legal issues listed above only scratches the surface of what wrongs a person or company can commit online. The good news is most of these problems are preventable with education and diligence. I strongly recommend you stay abreast of what laws apply to your social media postings and developments in this area of law.

If you need a legal resource for laymen on this topic, I recommend my book, The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed. It covers a lot of the major issues that apply to blogging and social media. If you want to chat more about this topic, feel free to connect with me on TwitterFacebookYouTubeLinkedIn, or you can email me. You can also subscribe to the Carter Law Firm newsletter.
Please visit my homepage for more information about Carter Law Firm.

What the Yelp Lawsuits Mean for You

People Hate Us on Yelp by danoxster from Flickr (Creative Commons License)

People Hate Us on Yelp by danoxster from Flickr (Creative Commons License)

There are a few lawsuits going on right now involving reviews on Yelp. If you are a business owner who is concerned about what people might post about you or a person who likes to post reviews of products and services online, you should be paying attention.

In the first case, the court ordered Yelp to reveal the identities of seven anonymous account holders who are being accused of posting false negative reviews about a business. The owner of Hadeed Carpet Cleaning filed the defamation lawsuit claiming that these people were not customers. Posting reviews of companies you haven’t used is also a violation of Yelp’s terms of service.

The First Amendment protects people’s right to share their opinions, including anonymously. However, it doesn’t protect against defamatory speech. The challenge with anonymous speech is you could be unmasked if you do something wrong or if someone builds a strong case that you could be wrong. These cases are hard because the owner doesn’t know who is posting the anonymous review so they can’t cross check the review with their customer records so they often have to sue to identify the person so they can determine if they’ve been illegally harmed.  This case doesn’t concern me too much as long as the court is applying the proper standards to determine if the plaintiff has shown enough evidence of harm that would warrant a subpoena to reveal the posters’ identities.

In the second case, a contracting company is suing a former customer for $750K for defamation after she posted a negative review on Yelp where she claimed her “home was damaged, she was billed for work that wasn’t done and jewelry went missing after she hired” the company. Defamation generally requires a false statement about a person or entity that’s communicated to a third party, and that hurts the person or entity’s reputation. In this case, the owner claims the review has cost his company business, so there’s his damage. If anything in her review is untrue and led to the drop in business, that’s likely defamation.

Some people are concerned that these cases will prohibit people from posting negative reviews online, even when they are accurate. Given how many Yelp reviews have been posted and how few lawsuits have come out of them, I don’t think this should be a significant concern for Yelpers. I think these cases provide good lessons regarding internet law and etiquette:

  1. If you’re going to post reviews online, make sure you only share your accurate opinion. (BTW – Federal law requires you to only post your honest and accurate opinions.)
  2. The First Amendment protects your right to speak anonymously; however, if someone suspects your speech has harmed them, they may have to sue to get a subpoena for the website to reveal your identity to determine if they’ve been harmed. If you use your real name, they can cross check your review with their records.
  3. If you are a business owner, take care of your customers. If you treat them badly, have low quality products, or provide poor service, they will call you out online.

I also made a video about how to respond to bad reviews online from a legal perspective:

Most states have laws against strategic lawsuits against public participation, called anti-SLAPP laws. These are laws against filing lawsuits that are intended just to shut you up, not to address a situation where a person was legally harmed. If someone files a defamation lawsuit against you because of an online review and you feel like you’re being falsely accused, you should check to see if your state has an anti-SLAPP law.  

If you want more information about internet defamation, please check out my book, The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed. It has an entire chapter dedicated to online defamation. You can connected with me on TwitterFacebookYouTubeLinkedIn, or you can email me. You can also subscribe to the Carter Law Firm newsletter.
Please visit my homepage for more information about Carter Law Firm.

New & Improved – The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed

LSB - option 3In case you haven’t heard the news, the revision of my ebook The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed, is out and available in the Kindle Store!  (For those of you who don’t have a Kindle, there are free Kindle apps that will let you download and read it on your phone, tablet, and even your desktop computer.)

I love blogging. I love that every week I get to stand on my digital soapbox and pontificate about anything I want. (Don’t you just love the word “pontificate?”) Early on in my writing career a journalist friend told me that a journalist’s job is to “Comfort the afflicted and afflict the comfortable.” That has become my motto as well. I love that I get to write things that other people are thinking but maybe don’t have the guts to say themselves. I find it validating when people do that for me and I’m happy to pay it forward for others.

ruthcover smallerOf course when you’re an outspoken blogger and a law student (now a lawyer), you start asking a lot of questions about what you can say without getting into trouble. That led to me to writing a blog series about the legal side of blogging, taking a class on cyberspace law where I wrote a paper on the topic, and eventually this book. When you have a blog, you have an obligation to know how far you can push the envelope without crossing the line. And then when people get pissed at you because of a post, there’s often nothing they can do about it because you’ve done nothing wrong.  The law rarely gives you any type of recourse just because someone made you sad.

I wasn’t planning on writing a revision of my ebook so soon, but a conversation with the Copyright Office earlier this year forced my hand.  Apparently the word “published” had different meaning to normal rational people and the Copyright Office so I had to revise my chapter on copyright registration and I’m even more convinced that the Copyright Act needs a complete overhaul because it makes no sense when it comes to a lot of material that is only released on the internet.

Since I was doing revisions, I also added a section about anti-SLAPP laws too. SLAPP stands for strategic lawsuit against public participation. This is the type of counterclaim you can file when someone files a lawsuit against you because of your blog in an effort to shut you up. We don’t like it when people sue people just because they don’t like what they have to say but what they’re saying is not illegal.

I hope you enjoy The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed and recommend it to all your friends who are active on social media. I wrote this book with bloggers in mind but the lessons apply equally well to all types of social media.

You can connect with me on TwitterGoogle+FacebookYouTubeLinkedIn, or you can email me.
You can also subscribe to the Carter Law Firm newsletter.
Please visit my homepage for more information about Carter Law Firm.

No Expectation of Privacy in Public

Smile, creeps! by S.mirk from Flickr (photo from the World Naked Bike Ride)

Smile, creeps! by S.mirk from Flickr (photo from the World Naked Bike Ride)

You have no expectation of privacy in anything you do or say in public.

It used to be that if you did or said something in public that you later regretted, you only had to worry about the people who saw you repeating it to others. Now that everyone carries a smartphone, you should act as if someone is taking photos and shooting video of you all the time and that the footage is going to end up all over the internet or on the front page of the newspaper.

That means if you say something racist, belittle at server for making a simple mistake, go to a strip club, or get drunk and make an ass out of yourself, you better be prepared for someone to capture that moment with their phone and share it with everyone on the internet. Once it goes out there, you have no control over who will see it.

Carter Law Firm's Postcards

Carter Law Firm’s Postcards

When I give talks about social media law I tell people to assume that everything they post online will be seen by their best friend, their worst enemy, their boss, and their mother. If they don’t want one of those people to see something, then they shouldn’t post it. Likewise you should assume that these people will see the footage of anything you do in public.

This rule also applies to situations where you’re in public and you don’t know that someone can see you. If you and your significant other decide to have sex in public – like at a park late at night or on the rooftop terrace of your apartment building – you’re chosing to have sex in plain view of the public. The fact that you didn’t think anyone was watching you does not give you an expectation of privacy.

Some people may order you to stop filming them, including the police. If it’s a situation that is in plain view of the public, they don’t have the right to stop you. There may be issues if you’re stalking or harassing someone, but filming a person one time is unlikely to qualify. There is a law that says it’s illegal to refuse to follow a police officer’s order so in that situation you can decide to comply and go after them later for infringing on your rights or post the footage that you have with the story of them ordering you to stop filming. You could also risk getting arrested by refusing to comply and argue to the court that the officer didn’t have valid grounds for giving you that order.

What about the wiretapping law? Arizona is a one party consent state where only one party to the conversation needs to consent to it being recorded. This prevents third parties from intercepting your phone calls or planting a bug near you to record your conversations. This law will protect you against someone spying on you, but if you’re speaking loudly enough for third parties to hear you, you have no expectation of privacy in your conversation.

One right you do maintain is the right to commercialize your image. If someone takes a photo or video of you in public and is making money off of it, you might have a claim that they are commercializing your image without your consent.

Because we live in a world where people are quick to record everything with their smartphones, think before you act. It’s best to be willing to own everything you do or say in public. That way if anyone ever confronts you with your past behavior in an attempt to humiliate you or tarnish your reputation, you can take the wind out of their sails by owning it. But you better be willing to own anything you do in every situation.

For more information about privacy and the internet, please check out my book, The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed or my video on this topic.

You can also subscribe to the Carter Law Firm newsletter.
You can connect with me on TwitterGoogle+FacebookYouTubeLinkedIn, or you can email me.
Please visit my homepage for more information about Carter Law Firm.

New Stance on Blog Copyright Registration

Hey you! by QuinnDombrowski from Flickr

Hey you! by QuinnDombrowski from Flickr

Grrr . . . It seems like every time I call the Copyright Office with a question about blog copyrights, I have to change my stance on how and whether anyone should register their blog’s content. Mind you, when I wrote the Legal Side of Blogging last year, my research and ideas were approved by my cyberspace law professor and another internet/copyright attorney. We all got it wrong.

I used to think that bloggers should register their new content every three months because the Copyright Act says you’re eligible for statutory damages in a copyright infringement lawsuit if you register your work within three months of publication or one month of learning of the infringement – whichever is first. In a previous call to the Copyright Office, the representative said it was permissible to register all your content as one work and that subsequent registrations would be derivative works of the prior ones.

A few months ago I was informed that content that is only available online (including blog posts) doesn’t count as “publications,” so that rule about registering within three months of publication doesn’t apply. For unpublished content, you have to register you work prior to the infringement occurring to be eligible for statutory damages. If you wait until after your work has been stolen to register you work you can only collect actual damages, which will be low unless you or the person who stole your work has a financially successful site.

I called the Copyright Office yesterday and was told that you can’t register posts that are released on different days as one work (though my experience is proof that you can) and you can’t register the same post as an individual work and as part of a larger work, (though I think there’s some wiggle room here).

So here’s my new stance – registering your blog content is not worth it for most people. The exception to this rule is you might want to register your work if you think it will be stolen by someone who can afford to pay potentially hundreds of thousands of dollars in damages and attorneys’ fees. If you’re in this boat, or think you might be, you should submit your application to the Copyright Office before you release the post on your site to ensure that your application will be in before any infringement can occur.

This is more proof of how behind the times the law is and that you can’t apply logic to copyright on the internet. I think it’s moronic that online content isn’t “published” when it’s released on the internet. I think this definition will change in the near future with so many publications switching from paper to being online only. As the law is written and applied the law seems unfair because it makes it harder for online writers to protect themselves.

There is a special copyright registration for “serial works” but so far the Copyright Office says blogs, including those that are released on a strict schedule like other serial publications, do not qualify. I think this is wrong and needs to be challenged.

For now, I’ve added a disclaimer to my ebook on Amazon that states that the copyright registration chapter is inaccurate and will be updated this summer. I hope to add the revised chapter to the book in the next month once it gets through legal review and editing.

Could Amy’s Baking Company Bring Legal Action For Online Comments?

Savouring a soft Scottsdale Sunset by Nelson Minar from Flickr

Savouring a soft Scottsdale Sunset by Nelson Minar from Flickr

So social media blew up this week after Amy’s Baking Company, owned by Samy and Amy Bouzaglo, was featured on Kitchen Nightmares where Chef Ramsey walked away after he felt that the owners of the restaurant were not willing to listen to his critiques. On the show, Amy claimed that the business was hurt by “online bullies” who told lies about them.

After the show aired, the business received national attention and there were several irate posts from the owners on the restaurant’s Facebook pages – one they claim was hacked and the new one they started yesterday.  According to the Phoenix Business Journal, one of the owners’ posts stated they were keeping track of who was commenting and that they “will be pursuing action against you legaly, and against reddit and yelp, for this plot you have come together on. you are all just punks.”

Well, what if Samy and Amy wanted to pursue legal action against people who left comments on their Facebook page, Yelp, or Reddit? What would they claim – infliction of emotional distress? Defamation? For the most part, sharing your opinion is protected by the First Amendment. Yelp and Reddit simply provide forums for others to share but they don’t control the content that is posted, so there’s probably not much they could do in regards to those sites themselves.

What about defamation? In Arizona, defamation requires a false statement about the plaintiff, communicated to a third party, that hurts the plaintiff’s reputation. If Samy and Amy filed defamation claims against anyone who created a post about them or their restaurant, the defendants have three main ways to defend themselves.

Defense #1: There’s no defamation if the statement was true.
If you didn’t tell a lie, there can be no defamation. If you make a statement that only contains your opinion and you told the truth about your thoughts and feelings, there can be no defamation.

Defense #2: The only part of the statement that was false was insignificant.
If the only part of your statement that was false was insignificant, there’s no defamation. For instance, if you write a bad review for a restaurant because you didn’t like their XYZ burger but it turns out you ordered the RST burger, that would be a false statement. If the only thing that wasn’t accurate was the name of the item you ordered, but your review of it was true to your experience, that misstatement would be so minor that it wouldn’t qualify as defamation. The part that was the lie likely didn’t hurt the plaintiff’s reputation.

Defense #3: There was no reputational damage.
This is my favorite of the defamation defenses. Essentially this defense says the plaintiff’s reputation is so bad that there’s nothing you could say that would make it worse. This is a very high bar to clear. I suspect you’d have to make a false statement about a modern day Hitler to have a reputation that’s this bad. In most cases, a person can have a really bad reputation but you could make it worse if you told a lie about them and said they kick puppies or molest children.

According to one of Amy’s Baking Company’s Facebook pages, they will be having a grand re-opening on May 21st. It will be interesting to see the reviews from the people who visit the restaurant that night.

If you suspect you’ve been the target of defamation, please contact an attorney in your community. If you want more information about online defamation and the defamation defenses, please check out my book, The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed.

You can also subscribe to the Carter Law Firm newsletter.
You can connect with me on TwitterGoogle+FacebookYouTubeLinkedIn, or you can email me.
Please visit my homepage for more information about Carter Law Firm.

Reddit’s New Privacy Policy – How Terms of Service Should Be Written

Startup Schwag Bag #2 by homard.net

Startup Schwag Bag #2 by homard.net from Flickr

Are you on Reddit? I love Reddit. It’s a great way to connect with the various online communities that matter to you.

Reddit recently announced that its new privacy policy is going into effect on May 15th. You can read the text of the policy here. Seriously, go read it.

What I love about this policy is how simply it is written. It’s straightforward, well organized, and written in English – not legalese. It’s a policy that Joe Average people can read and understand how the site will use their information. I appreciate that Reddit even said that they want their users to read and understand their policies.

Reddit’s approach should be the standard way that lawyers write a company’s terms of service for their clients’ websites. They should be simple, direct, and be organized in a way that it’s easy for users to understand the site’s rules. They don’t need to be excessively long or use words that no one uses in real life.

A website’s terms of service is a contract between the site’s owners and its users. If you disagree with a site’s terms, don’t use the site. It’s important when you join a website where you will be interacting with others or posting content that you understand your dos and don’ts as well as what the site can do with your information and anything you post.

Some people think it’s ok to simply take another website’s terms of service, change the name of the company to their own, and slap it on their website. This is asking for trouble, especially if you don’t understand the terms that you’re copying. You may be creating rules for your users that you don’t want in place. Reading other website’s terms of service is a good place to get ideas if you want to try to draft your own, but it shouldn’t be a substitute for making sure your terms of service reflect your individual or company’s needs. You never know who draft the terms you’re copying.

I love drafting custom website terms of service. I get to combine my client’s needs with what the law allows and come up with a document (in English) that will work for them. I know it sounds boring to some people, but to me it’s like a big puzzle that I get to figure out.

If you operate a website where users get to post content or interact with each other, please make sure you have a solid set of terms of service that fits your needs. If you can’t afford to hire an attorney to draft your terms of service from scratch, at least have one to review your terms of service or pay for a consultation to discuss what your provisions should be in your terms of service.

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You can connect with me on TwitterGoogle+FacebookYouTubeLinkedIn, or you can email me.
Please visit my homepage for more information about Carter Law Firm.

FAQs about the Legalities of Social Media

Carter Law Firm's Official Postcard - let me know if you want me to send you one.

Carter Law Firm’s Official Postcard – Let me know if you want me to send you one.

I had the pleasure of speaking at the Public Relations Society of America’s Western District Conference last weekend. I led two sessions: “So you want to do a flash mob” and “The Legal Side of Blogging: 10 Questions to Ask Before you Hit ‘Publish.’” Both sessions were great and I wanted to share some of the frequent questions I get when I talk about the legalities of social media.

What should you do if you’re outsourcing your blog content?
You need a kick ass contract that clearly states who owns the copyright in the content that is created. If the hiring company obtains copyright, does the blogger get permission to put a copy of the work in their portfolio to obtain other work? The contract should also state who is responsible if there are any problems related to the work (i.e., copyright infringement claim) or if there are any disputes related to the contract.

What should you do if you want to use a photo from a company’s site, such as if want to write a positive review of their company?
There’s a chance that using the photo could qualify as fair use; however it’s probably best to avoid the possibility of being hit with a copyright infringement claim by asking the company if you can use their photo. You never know who owns the rights to an image and if there are any restrictions related to using it.

What’s the worst case scenario if you use an image from Google Images without verifying that it was available for use with a Creative Commons license or had been released to public domain?
You could be sued for tens of thousands of dollars for copyright infringement. I always say that just because someone sues you that it doesn’t mean they’re going to win, but in this case, they might. You can still be sued and lose even if you didn’t mean any harm.

I get permission to use every photo on my blogs or use photos that are available under Creative Commons licenses that allow me to modify and commercialize each image.

What if you’ve been using Google Images or you haven’t kept track of what images you’re allowed to use?
Probably no one wants to hear this, but I’d rip every image out of your site and start over, making sure that you own or have permission to use every image on your site.

These are my rules of thumb when it comes to social media:

  • Assume everything you post online will be seen by your best friend, your worst enemy, your boss, and your mother. If you’re not ok with one of those people seeing what you want to say, don’t post it.
  • Don’t post anything online that you wouldn’t put on the front page of the newspaper.

For more information about the legalities of social media, please check out my book The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed.

You can also subscribe to the Carter Law Firm newsletter.
You can connect with me on TwitterGoogle+FacebookYouTubeLinkedIn, or you can email me.
Please visit my homepage for more information about Carter Law Firm.

Sending a Bill When Someone Steals Your Work

Mushroom? by Oslo in the Summertime from Flickr

Mushroom? by Oslo in the Summertime from Flickr

I’m a member of a Facebook group for people to discuss and share instances where other people use their work. Most of the members are nature photographers who do gorgeous work. Most of them have no desire to sue people who steal their work, but they would like to be compensated. And some of them are getting pissed when they find that someone has stolen their work and have started sending bills to people who use their work without permission.

This isn’t a bad idea. I’ve had a friend get a bill in the mail when he used someone’s photograph without permission that he found via Google Images. You can view it here or below.

When someone comes to me and wants to send a bill to anyone they discover is infringing on their copyrights, I suggest they add information to the website where they show their work about licensing terms and fees. This makes it more credible when the artist sends a bill that essentially says that by using a photograph, the infringer has agreed to pay the fee and abide by the license’s terms. As long as the infringer complies, they are no longer committing copyright infringement.

The downside of this strategy is many people will ignore such a bill if they receive one. Then the question for the artist is “What’s next?” Do you sue them? Send a DMCA takedown notice to get the work taken off their site? Call them out publicly for using your work without permission? Do you drop the issue?

My friend who got the bill for using an authorized image earlier this year got a bill from a company with a track record of suing people who don’t pay the bill and winning. In his case, he choices appeared to be pay the bill (or try to negotiate a lower price) or get sued. If you don’t follow up when people don’t pay the bill, it’s kind of like the photo radar tickets. If you get one in the mail, you can deal with it by paying the fine or going to traffic school or avoid service for four months until the court drops the charge.

I’m not one to tell people what they should do, but I advise people to think their plan of action all the way through before selecting a course of action. If you need help deciding what’s the best strategy for protecting your copyrights, please contact a copyright attorney in your community.

For more information about copyright and blogs, please check out my book The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed.
You can connect with me on TwitterGoogle+FacebookYouTubeLinkedIn, or you can email me.
Please visit my homepage for more information about Carter Law Firm.